January 2011

Alaska Airlines Arena at the UW?

As originally reported in the Seattle Post Intelligencer (PI), the UW Board of Regents has approved the Alaska Airlines Arena motion. This means that the renaming of the basketball court inside Hec Edmundson Pavilion to Alaska Airlines Arena may actually come to fruition following the formal announcement. The cost of this breaks down to four main parts:

$400,000 annually in cash

$25,000 in travel benefits

20 MVP Gold memberships valued at $5,000-$10,000 each

$175,000 per year to activate additional sponsorship opportunities